NAMM Believe in Music Week

Sitting at the heart of the industry’s crossroads, NAMM’s Believe in Music week is the online, global gathering to unify and support the people who bring music to the world . It will offer 150-plus professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries, and NAMM Foundation education for music educators and administrators, nonprofit professionals, and college-aged students and faculty, among others. Featured on the Believe in Music platform and free to all registrants, professionals will have access to the strategies and tools to further their businesses and careers by connecting with top thought leaders to meet challenges and thrive in any climate.

“While we cannot gather in person in January, the opportunity to band together to bring music to the world and support those who continue to be affected has never been more important than at this moment in time,” says Joe Lamond, NAMM President and CEO. “For members who are seeking the tools to prepare for the future, now is the time to invest in yourself with meaningful education and training to meet what’s next.”

Believe in Music week will offer four main tracks for music products, pro audio and entertainment technology professionals: Business, Audio Production and Music Technology, Entertainment Technology, and Artists. Each day of education (Thursday, January 20, and Friday, January 21) will kick off with an opening “big picture” session featuring industry VIPs, artists and influencers, with perspectives of what to expect in the year ahead.

Be sure to attend Randall Faber’s special live stream event at Believe in Music Week. Find out about Piano Adventures in the NAMM Marketplace. Watch our blog and social media channels for more details coming soon!

To learn more about Believe in Music Week, please visit